With lots of tech available on the market nowadays, it can be a bit complex and overwhelming to choose the best options for you and your business. One prominent product that has revolutionised the way companies take payments is of course card machines and readers. They’re now considered a necessity rather than a luxury and we’d have to agree. In this blog, we will explore some of the processes and considerations to think about when choosing the right card machine to align with your needs and requirements. We’ll go into:
- Understanding the types of card machines
- Key considerations
- The role of a card machine broker
- & so much more!
If after reading this blog you need further information or assistance with choosing a new card machine then please feel free to get in touch with BloomTech today. Call us on (0)7377967669, send us an email to admin@bloom-tech.co.uk or use the contact form on our website – we look forward to hearing from you soon!
Understanding the Types of Card Machines
The first step in choosing the right card machine is understanding the different types available. Each type has its unique features, suited for various business models and organisations. Here’s a breakdown:
Countertop Card Machines
Ideal for: Businesses with a fixed checkout point, such as shops, retail stores, cafes, or restaurants.
Features: These machines are usually connected via a phone line, internet connection or 5G. They are reliable and easy to use, making them a staple in many brick-and-mortar businesses. They require a constant power source and are stationary, which means they’re perfect for a permanent point of sale.
Portable Card Machines
Ideal for: Food trucks, restaurants, cafes, or businesses where payments are made at the customer’s location.
Features: These machines are wireless, allowing them to be taken directly to the customer. They connect via Bluetooth, Wi-Fi or 5G and have a limited range, typically within 100 metres of the base unit. They are battery-powered, so they need to be charged regularly.
Mobile Card Machines
Ideal for: On-the-go businesses like market traders, taxi services, or delivery services.
Features: Mobile card machines are the most flexible option, using a SIM card to connect to a mobile network, allowing payments to be processed from virtually anywhere. They are compact, lightweight, and highly portable, perfect for businesses that are always on the move.
Integrated Point of Sale (POS) Systems
Ideal for: Larger businesses with multiple payment points, such as supermarkets, retail chains, and busy restaurants.
Features: These systems integrate the card machine with other business tools like inventory management, customer relationship management (CRM), and accounting software. They offer a comprehensive solution but can be more expensive and complex to set up. If you choose a team like us to support you however, then we will do a lot of the heavy lifting.
Key Considerations When Choosing a Card Machine
If you now have more of an idea about what type of card system you need then the next step is to consider the important factors regarding the specific brand or model:
Transaction Fees
Every card machine provider will charge transaction fees of some description. These can be a percentage of each sale or a flat fee per transaction. It’s crucial to compare rates from different providers, especially if your business processes a high volume of transactions. Look for providers that offer competitive rates without compromising on service quality. We have seen cases where some of the contracts around these fees can be difficult to understand so using a broker to help with this could be very advantageous.
Connectivity
Reliable connectivity is critical for smooth payment processing. Depending on your business location, you may need a machine that connects via Wi-Fi, mobile data, or a landline. Ensure that the card machine you choose can maintain a strong connection in your operating environment.
Speed of Transactions
The speed at which a card machine processes payments can impact customer satisfaction, especially in a high-traffic environment. Look for machines with fast transaction times to keep the checkout process efficient and your customers happy. The last thing you want is your machine taking forever to load and a customer walks out or doesn’t come back as a result.
Security Features
Payment security is paramount. Ensure the card machine you choose complies with the latest security standards. Features like end-to-end encryption and EMV (Europay, Mastercard, and Visa) chip compatibility are essential for protecting your business and customers from fraud. There are lots of other security features and add-ons available too but we’d be happy to guide you through these upon request.
Customer Support
Technical issues can arise at any time, potentially disrupting your business operations. Opt for a provider that offers robust customer support, ideally with 24/7 availability. Check if they provide comprehensive training on using the card machine, as well as ongoing support for troubleshooting and maintenance. Working with us will also give you access to support at any time as we aim to work closely with all of our clients.
Scalability
If you plan to expand your business, choose a card machine that can grow with you. This might mean opting for a system that can be integrated with additional features or supports multiple terminals without needing a complete overhaul of your payment infrastructure.
The Role of a Card Machine Broker
A card machine broker acts as an intermediary between your business and various card machine providers. We support businesses and organisations in taking the complexities out of the tech, features and functionality. Here’s more on how a broker can help:
Expertise and Experience
A broker has in-depth knowledge of the card machine market and can provide insights into which options are best suited for your specific business needs. They can navigate the complexities of contracts, pricing structures, and technology to ensure you get the best deal.
Access to Multiple Providers
Brokers have established relationships with multiple card machine providers, allowing them to compare different options and negotiate on your behalf. This access ensures you’re not limited to a single provider and can choose from a range of competitive offers. This could ultimately save you a lot of money and time in the long run.
Tailored Solutions
Every business is unique, and a broker can tailor their recommendations based on your operational requirements, budget, and growth plans. They take the time to understand your business model and match you with a card machine that will enhance your payment processing efficiency. We can confirm that we do this thoroughly with our clients to ensure you feel like you’ve been listened to and acquired a system that suits all departments.
Come and Chat to BloomTech Today!
Choosing the right card machine is a critical decision that can impact your business’s efficiency, customer satisfaction, and bottom line. By understanding the types of card machines available and considering key factors such as transaction fees, connectivity, and security, you can make an informed choice that aligns with your business needs.
We would be honoured to be your number one card machine brokerage choice here at BloomTech. We have lots of experience, an array of differing clients and a way of working that makes you feel empowered in knowledge and comfortable at the same time. We also offer FREE of charge reviews on your current systems to see if your offering could be improved so get in touch with us today to access this.
Call us today on (0)7377967669, send us an email to admin@bloom-tech.co.uk or use the contact form on our website and we’ll get back to you ASAP!